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Work

Alex Jackman is a mission-driven, direct-to-consumer marketer & organizer with over a decade of experience extending the customer lifecycle for brands and ideas that matter.

Experience

Nov 2022 - Aug 2023
eCommerce Marketing Manager
Planned Parenthood

Developed a comprehensive business plan to refresh the organization's eCommerce website and omnichannel merchandise strategy, assembling & managing an organization-wide group of stakeholders throughout the project.

Oct 2021 - Sep 2022
Email Marketing Manager
Natalist at Everly Health

Owned and optimized the Natalist email channel through a period of rapid growth, retail expansion, and acquisition by Everly Health.

  • Assisted on growing monthly DTC revenue by 300%
  • Increased conversion rate for email channel by 400%

Apr 2021 - Oct 2021
Digital Marketing Manager
Natalist (Acquired)

Worked with key stakeholders to develop strategy and manage execution for all digital channels, including Natalist.com, email marketing, paid search, paid social, automating workflows, and reporting on a daily, weekly, and monthly cadence.

May 2019 - Jan 2020
Marketing Consultant
You & Sundry

Worked with the founder on brand development and community engagement for a first-of-its-kind members club for the LGBTQ+ community.

  • Grew social media following by 100% in 6 months
  • Assisted on a crowdfunding campaign that raised over $50k

Jul 2017 - Nov 2019
Digital Marketing Manager
Springer's Jewelers

Increased and enhanced consumer awareness of Springer’s brand through targeted customer acquisition and retention. Developed and executed a digital marketing strategy based on established KPIs and company-wide goals, and allocated the digital marketing budget to meet those goals.

  • Established a six-figure e-commerce business for a 150-year-old brand
  • Planned and implemented a new PPC strategy, increasing CTR by 200%
  • Executed a complete website redesign and replatform in under 6 months

Jul 2014 - Jul 2017
Digital Marketing Coordinator
Springer's Jewelers

Established and maintained consistent messaging across social media platforms, website, and in-store collateral. Coordinated email campaigns and automated flows, testing and iterating using A/B testing and customer segmentation.

  • Grew mailing list subscribers by 100% year-over-year
  • Managed the migration from Mailchimp to Klaviyo